haniashahid

‘Drunk Dazed’ is a Kpop music video which was released in 2021, by a well known Kpop group, Enhypen.  The music video is based on the reality of an idol’s life. The vampire concept of this music video shows that they are feeding off the energy of their new idol life. Based on theoretical perspective, let’s analyze this music video: The music video is representing youth, partying the social dynamics and how these themes intersect with broader cultural trends and values. There’s use of semiotics such as the signs, symbols, and visual language used in the video to convey meaning, including the use of colours, clothing, props, and choreography. Moreover, ‘Feminist Theory’ can be also be seen due to the portrayal of gender roles including the representation of male and female performers. The 7 boys are subject to a female, which can be seen as the superiority of women. The music video also portrays the class struggle by contrasting the scenes between the lavish life style, parties and t...

So after researching about the music promotion packages, I got to know that the basics of a music video contain of a concept, pre-production, production, post-production and distribution.  1) Concept: It’s about visualising or creating a story line, or a plot to build something.  2) Pre-production: This stage consists of planning the whole shoot, with choosing the costumes, props, hiring actors, and creating a storyboard.  3) Production: Here, we film the music video according to the planning by using cameras, lighting and other equipment’s & techniques.  4) Post-production: This is where the editing takes place. You edit your video, apply colour grading, add audio & match with beats. Transitions are also applied here!!  5)Distribution: Upload the music video to online streaming platforms such as youtube, or other platforms like instagram or facebook!

These are my favourite music videos! I was really amazed by the editing techniques and the mis-en-scene.  ‘Given-Taken’ by Enhypen ‘Drunk Dazed’ by Enhypen ‘Serendipity’ by Jimin ‘Boy With Luv’ by BTS ‘Black Swan’ by BTS ‘Sacrifice (Eat Me Up)’ by Enhypen ‘S-Class’ by Straykids

Hi. My team consists of only two members. I’m partnered with Maha Danish, my class fellow.  Hania Shahid (Me) Maha Danish